Stephs World Story and Update

Steph’s World Story & Update

I have decided to write this post to tell you a bit about the Update that recently happened to my blog. If anyone has been here for more than a few months, you would have seen a few changes happening to my blog, but the changes I Β have made this time are by far the most drastic so I thought I better share with you what really happened…

Setting Up Steph’s World

Logo 1

As you may already know, I started blogging in March 2016 and decided to jump right into the deep end. I set up blog within a few weeks and got to work writing pre-done content which I could upload every week.

I didn’t really have a main focus for my blog and decided to just write around for main area’s, where were: Theatre, Baking, Beauty and Days Out Ideas. I knew that I wanted to do a Monthly Favourites & Overview as well, but if you read my AprilΒ Favourites and my latest June Favourites posts, you will see there is a lot of change. My March one was like a little story of my life compared to the latest ones.

As I jumped into the deep end of blogging, I knew nothing about the blogging community and twitter chats and if I’m being honest here, I hadn’t really read a blog apart from the big Vloggers & Bloggers. I didn’t know what a blog should look like or anything surrounding blogging. I thought learning on the job may be the way forward, but I have my doubts with both ways of doing your research and also just jumping in. I guess it is personal preference.

Anyway, for the first two months I decided to set myself a schedule which went in the pattern of: Theatre Review, Baking, Days Out Ideas, Beauty. I found this useful as I had already written and scheduled these posts so I could then dedicate more of my blogging time to Social Media and making improvements to my brand & blog.

Work In Progress

Logo 2

My blog was a constant work in progress. I have been playing around with logo’s like a yo-yo and been trying to fine-tune that brand that I long for. My Instagram account was a bit all over the place at the beginning of Steph’s World. I just couldn’t fine-tune my preferences and couldn’t think of ways to actually use it as a tool to promote my blog. I think I was frustrated with it really.

Over on Twitter, I started following lots of bloggers from all over the world and took inspiration from their blogs and Social Media pages. I read up on good tools for bloggers to use and also noticed that people where getting involved in Twitter Chats. I decided one day to join in and be the newbie, and I loved it. I have found so many lovely friends through the chats and they have been on hand to offer support with my blog and also given me inspiration.

I then wanted to try and put my blog into a specific category and knew that I didn’t want to just focus around one of my four main areas. I then realised that my blog is more representative of a Lifestyle blog and decided to re-brand.

Over the past few months, I have been trying to find my writing style, the way I like to set up posts and also try to refine that brand once more. Then June hit! I decided that Rose Gold for my blog just wasn’t me and it all felt a bit bold for my liking. That’s when the re-brand came…

Steph’s World Re-Brand – June 2016

Logo 3

Since I set up my blog, I was having trouble with my loading speed. It was so slow compared to other blogs and I just wasn’t happy about it. After numerous messages going to numerous people, my Boyfriend discovered it could be my theme which was the issue. I came back from work one night and my blog was down! What?

My Boyfriend, who is the one who helps me with my blog had downloaded me a new theme and was installing it onto my blog. Phew! All was not lost. This theme was one from Etsy and was more multi-functional which is great.

I decided then that the Rose Gold needed to go. However much I (and bloggers everywhere) love Rose Gold, it just felt too bold to be my colour on my blog. I opted to go for blue as it is my favourite colour and was more of a calmer colour to reflect the mood I wanted to give out from my blog. Also, it’s Summer and I think my blue now is more of a Summer colour.

I saw this transition time as a chance to re-brand my blog too. I set to work about finding how I wanted to present my cover photos on my homepage and also wanted to reflect this theme onto my Instagram. As you can see below, the image on the left is from my Instagram in March 2016 and the right is from my Instagram in July 2016. I think it is more softer and reflects my blog now.

Instagram before and after

WhatΒ you can find on the new Steph’s world:

  • New homepage with only cover photos
  • Sleek & clean theme
  • New colour scheme – blue
  • Improved cover photos – with a set theme throughout & font
  • Drop-down menus
  • New about me, PR requests and Collaborating & Guest Blogging pages
  • New font in posts which is easier to read
  • Blog View – where you can see all recent blogs and preview of post in a stream
  • Collaborations with other bloggers
  • Guest blogs with other bloggers
  • New categories – University, Lifestyle, Lists (previously ‘Top 10’) & Blogger Collaborations


Future of Steph’s World

This is still unknown as of this date. I’m not sure where I see Steph’s World this time next year, but I am forever trying to work on my blog to make it reflect me more. I think it’s really important for a blog to actually show the person behind the blog. I know it is difficult as I never show my face on Steph’s World or on my Social Media pages, but if you fancy it, you can add me on Snapchat and I sometimes pop up to say hi.


Have you ever had a re-brand?

I know that re-branding is a scary experience. I was so panicky all the way through the weekend that I made my drastic changes. As they say though – “A change is as good as a rest”. I did find the change to be refreshing and has given me more motivation.

Have you ever done this? Let me know in the comments below…

  • Samantha P

    Ah, I kind of did what you did and just dove in. I personally like not having a tight niche and instead writing about whatever pleases me. πŸ™‚

    S .x

    • StephsWorld

      I think working that way really helps people and helps to have creativity.

      Thanks for your comment πŸ™‚
      Steph xx

  • Libby Xo

    I love that you’ve written this post honey – It’s so interesting to see how you and your blog have grown over just a few months!


    • StephsWorld

      Thank you my lovely πŸ™‚ That is so sweet of you to say πŸ™‚

      Thanks for your comment πŸ™‚
      Steph xx

  • I love the detail you have gone to explain everything, I too have struggled with using Insta as a social tool, I am not technically prepared for it, but it is all about the branding also, and it reflecting yourself πŸ™‚
    I think your blog looks great and well done to your very kind boyfriend for being so helpful!! XX

    • StephsWorld

      Thanks Sophie πŸ™‚ That’s really sweet of you. Instagram is my big focus now and I just want try and get it looking better.

      Thank you for looking at my blog, and my boyfriend says thanks for the comment too haha πŸ™‚

      Steph xx

  • Such a well rounded detailed post Steph! So interesting to hear that other people go through the same struggles setting up blogs. I love the blue theme, its so lovely and very professional looking. I think your rebrand is a big success, well done you!

    Jess xx

    • StephsWorld

      Thanks Jess πŸ™‚ I’m glad other people have gone through the same struggle too and I’m not alone in this.

      Aww, thank you and thanks for looking at my blog πŸ™‚

      Thanks for your comment πŸ™‚
      Steph xx

  • Em

    Being a designer, I know one of the hardest things to do is to brand yourself which is why most big companies pay someone else to do it! You may never feel fully satisfied, and that’s ok, I don’t think you should, as you grow as a person (and in age) you should try to take your brand with you. The only advice I would give is to try to make the transitions seamless, or introduce them slowly, as people can sometimes forget who is who if there is a big change and they can’t relate back to what they once knew!

    Em x β€’ lifestyle & design blog β€’

    • StephsWorld

      Thanks for your advice Em, it’s much appreciated. I agree with you it is difficult, and being so early on in my blog I decided to take the leap, but for future changes I will keep them small and overtime like you suggest πŸ™‚

      Thanks for your comment πŸ™‚
      Steph xx

  • Food & Baker

    This was such a lovely read, so interesting and so detailed! You’ve improved so much with your blog and really, we believe if your happy with your blog, nothing else should matter! Your blog is amazing and looks wonderful! Thanks for sharing this insight!

    Jessica & James

    • StephsWorld

      Thank you guys πŸ™‚ You are so right. As long as my blog reflects who I am, I’ll be happy. Thank you so much for your lovely comment.

      Thanks for your comment πŸ™‚
      Steph xx

  • It’s so interesting to read the story behind a rebrand. I did mine in Jan 2015 and never looked back!

    • StephsWorld

      Thank you Linnet πŸ™‚ I am glad that someone else has done this too. I feel so much happier and motivated now that my blog is looking more like I want it to be like.

      Thanks for your comment πŸ™‚
      Steph xx

  • This was a really good read, it’s always great to hear the story and goals behind someones blog! It seems like you’ve really grown in what you want out of your blog and its having a positive outcome for you, I have to say your blog looks great! I still want to have a nice clean theme for my blog but I’m very picky so until I find something perfect I’ll probably leave it as it is (until I inevitably get bored and change my header or something else again ha!) Ooh also if you want to add me on snapchat its pandorapip πŸ™‚

    Pandora xx

    • StephsWorld

      Thank you so much for your lovely comment Pandora. I am very happy with my blog now and glad you like it πŸ™‚ I love your blog too. It looks great!

      Added you on Snapchat πŸ™‚

      Thanks for your comment
      Steph xx

  • StephsWorld

    Thank you for your lovely comment Vee πŸ™‚ I’m glad I’ve inspired you to make the change too. I would say have a clear view of what you want before you make any changes. Saying that though, I do like your blog the way it is now.

    Steph xx

  • StephsWorld

    Hey Meg πŸ™‚ Thanks for your comment.

    Oh no! That is so annoying. I’m not sure what could of happened there.

    Thank you for your lovely comment
    Steph xx